Welcome to another episode of 3-Minute-Marketing, where we pack as much value-per-minute as possible into each episode. Think of them as 3-minute TED talks for growth marketing. I'm super excited to have Guillaume Moubeche with us today. Guillaume is the CEO and Co-Founder of Lemlist, which has grown into a $10M ARR SaaS company since its founding in 2017. He's also a speaker, both locally in his market of Paris as well as internationally, and just generally an awesome guy. My question for Guillaume is, "what are your top 3 growth hacks for scaling a SaaS company to 10M ARR?". Show notes: -Eat your own dog food. Lemlist actually uses their product to do sales prospecting themselves. It's great when you can be your own customer to help build and grow your tool. -Build your community. Share with and get feedback from them on a daily basis so they can be part of the product and the journey. -When users wanted to be able to message each other manually to boost their deliverability, they automated it directly using the community. -Build personal brands at scale. At first, Guillaume was the only person documenting everything, but as the company grew he became convinced that building a business is all about relationships. To build relationships you need people to trust you and perceive you as someone who can bring value. -Documenting everything you do on your social channels will help you build an audience and help them to know you when you do reach out to them. -Each person in each department at Lemlist is building their personal brand on a specific topic that will interest their audience.

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