In this episode of The Revenue Cafe Podcast, Armando Biondi is joined by Genny Orser, VP of Marketing at Mappedin, discusses the importance of aligning product and marketing teams for customer-centricity. She highlights how traditional customer teams (customer success, support, and sales) have typically been seen as the primary drivers of customer-centricity. However, Genny believes that product and marketing teams, with their front-row seats, can naturally be more customer-centric and should play a crucial role. She explains that by having both teams work closely together, companies gain a better understanding of the market, customer needs, and how to deliver a clear value proposition. This collaboration leads to improved alignment, stronger communication, and the ability to adapt value propositions and build holistic product roadmaps. Genny concludes by emphasizing the potential benefits of aligning product and marketing teams, regardless of the organizational setup, and invites further exploration of this topic. Learn everything in more detail in this episode of The Revenue Cafe Podcast by Breadcrumbs Hot Takes Live. HIGHLIGHT QUOTESProduct and Marketing Collaboration for Customer Centricity - Genny: “I really come to realize in my current role that, you know, with product and marketing, having a front row seat, I think that there are other teams within your organization that can naturally be more customer centric, and certainly should be.”The Benefits of Bringing Product and Marketing Together - Genny: “Sitting within one roof and on one team, I think, has encouraged just the most heightened organic communication that could exist between these two groups, between your product and your marketing group.” You can find out more about Genny Orser in the link below: LinkedIn: https://www.linkedin.com/in/genny-orser-7a842951/

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