#89 - Your Launches Need A Plan (Part 1) - Janet Giesen

The Revenue Cafe
07/06/2023 8 min Episodio 89
#89 - Your Launches Need A Plan (Part 1) - Janet Giesen

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Episode Synopsis

You have only one shot at launching something and launching it well. That essentially means that you don't have to launch something constantly. Janet Giesen, Founder and Principal at JetPath Consulting, talks about why your launches are not having the impact they should on the market. Janet dives deep into the planning of launches and how much this process can drive your impact. Learn more by tuning in to this episode of Breadcrumbs Hot Takes Live by Revenue Cafe podcast. HIGHLIGHT QUOTESMake sure that product, marketing, and sales are on the same page when launch planning - Janet: "When you're aligned and you're doing something in a unified way, you get that revenue boost. So making sure that you're launching together, that your go-to-market activities are rolling out together, and that everyone is ready at the same time." You can find out more about Janet in the link below: LinkedIn: https://www.linkedin.com/in/janetgiesen/

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