#76 - Fire Your Marketers, Hire Your Customers! (Part 2) - with Mark Organ

The Revenue Cafe
07/05/2023 7 min Episodio 76
#76 - Fire Your Marketers, Hire Your Customers! (Part 2) - with Mark Organ

Listen "#76 - Fire Your Marketers, Hire Your Customers! (Part 2) - with Mark Organ"

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Episode Synopsis

Customer advocates can help you at every stage of the funnel. Mark Organ, CEO Coach at Categorynauts and author of The Messenger is The Message, returns to talk about the 3 ways you can motivate your advocates: exclusive tribe, meaningful impact, and social capital. Learn more about customer-powered marketing in this episode of Breadcrumbs Hot Takes Live by Revenue Cafe podcast.HIGHLIGHT QUOTESProvide feedback on meaningful impact - Mark: "Meaningful impact. People want to know how well they're doing. So if someone's generated a referral for your company, let them know that referral is now in a demo or that's now a closed deal.""Or if they're out of the funnel, why they went out of the funnel. If they helped you write a story, how many hits has it had? How much impact has it had on your organization? If you give people that feedback, they're going to do a lot more activity." You can find out more about Mark Organ in the links below: LinkedIn: https://www.linkedin.com/in/markorgan/Email: [email protected]

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