#64 - The Marketing Funnel Is Dead (Part 2) - with Paul Fairbrother

The Revenue Cafe
16/04/2023 9 min Episodio 64
#64 - The Marketing Funnel Is Dead (Part 2) - with Paul Fairbrother

Listen "#64 - The Marketing Funnel Is Dead (Part 2) - with Paul Fairbrother"

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Episode Synopsis

On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe podcast, we feature Paul Fairbrother, Founder and CEO of The Fairbrother Agency. Funnel strategies are much too simplistic. Buyers will not just see your ad and then buy your product.They will research you, your social media, your ratings, and your competitors. Besides, tracking is not precise and with Google phasing out cookies, adapting our view of sales funnels is vital. Learn more in this latest episode of Breadcrumbs Hot Takes Live by Revenue Cafe podcast.HIGHLIGHT QUOTESReimagine the sales funnel as a sales web - Paul: "Google is going to be removing cookies in the future. So we can't just go and track this linear like we can't track all our leads, all our sales-qualified leads, all of our trials. We have to take a more holistic view and that's why the web is a much better kind of concept of thinking about it instead of the funnel."You can find out more about Paul in the link below: LinkedIn: https://www.linkedin.com/in/pwfairbrother/

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