#58 - Reinventing Your Product Roadmap With Data (Part 2) - with Ryan Donovan

The Revenue Cafe
05/04/2023 6 min Episodio 58
#58 - Reinventing Your Product Roadmap With Data (Part 2) - with Ryan Donovan

Listen "#58 - Reinventing Your Product Roadmap With Data (Part 2) - with Ryan Donovan"

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Episode Synopsis

On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe podcast, we feature Ryan Donovan, Chief Product and Technology Officer at GRIN. Today, he dives into Reforge's quantitative methodology, how to establish it, and its goal of creating habit users that you can upsell. Learn more in this latest episode of Breadcrumbs Hot Takes Live by Revenue Cafe podcast.HIGHLIGHT QUOTESThe 4 moments in the Reforge methodology - Ryan: "The first moment is the signup moment which is when a user has actually joined the product. The setup moment comes post signup, which is what you need to do to actually be able to derive value from the product.""The aha moment is when the user experiences that core value proposition for a first. Then the habit moment is when they're receiving sustained value on an ongoing basis around your product. And you could, you do this by these moments."You can find out more about Ryan in the link below: LinkedIn: https://www.linkedin.com/in/rdonovan/

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