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Listen "#53 - The Counter-Intuitive Way to Create Content That Converts (Part 1) - with Stewart Hillhouse"
Episode Synopsis
On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Stewart Hillhouse, Head of Content at Mutiny. His hot take is that over-indexing on conversion focused content actually decreases your conversion rates and makes it harder to prove the pipeline for content marketing. He shares his 3-step process in creating content: get insight from the audience, choose a repeatable and practical format, and string it together into a larger narrative.HIGHLIGHT QUOTESContent that’s focused LESS on conversion actually converts more - Stewart: "Content that isn't focused on driving a new meeting booked or a new free trial signup actually does a better job at turning readers into pipeline than those conversion-focused pieces."You can find out more about Stewart in the link below:LinkedIn: https://www.linkedin.com/in/stewarthillhouse/
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