#44 - Create Your Company Go-to-Market IP (Part 2) - with Todd Rowe

The Revenue Cafe
12/03/2023 9 min Episodio 44
#44 - Create Your Company Go-to-Market IP (Part 2) - with Todd Rowe

Listen "#44 - Create Your Company Go-to-Market IP (Part 2) - with Todd Rowe"

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Episode Synopsis

On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Todd Rowe, Chief Operating Officer of Bevy and Board Member of Genpact. Systems, shared success metrics, and people make up your go-to-market IP, and Todd discusses how to tie one team's success with another and how to hire team-oriented people and build a team-first culture.HIGHLIGHT QUOTESShared success metrics vs function-specific KPIs - Todd: "One of the things that I've had to do is actually change some of the KPIs so that this way, for example, marketing and sales own certain targets together where marketing is quota, is around sales accepted leads, not marketing-generated leads, so this way sales and marketing have to work together that way."You can find out more about Todd in the links below:LinkedIn: https://www.linkedin.com/in/trowe/Website: https://www.bevy.com/Check out more Hot Takes on revenue acceleration on our website below!Catch the second edition of Hot Takes Live and enter to win a free ticket to SaaStock 2023 + $500 for travel expenses! Save your seat here: www.HotTakesLive.com

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