On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Vivek Bedi, Founder and Chief Product Officer of Product Immersion. Salespeople spend time learning more about the features, values, and stories of their products. While they do not need to know the product in detail, they do need to know how the product's features translate to value for the customer. It is only through working together that both sales and marketing teams can extract exponential value for the customer.HIGHLIGHT QUOTESProduct and sales teams get more value by working together - Vivek: "We might be close to the customer to get feedback on our product, but we might not be close to the customer. And how are you using it? How can we upsell it for you? And what's the sales strategy? So getting more involved in that sales life cycle is really important from the product side as both of these teams can exponentially be more valuable if they just spend more time with each other." You can find out more about Vivek in the links below:LinkedIn: https://www.linkedin.com/in/vivekbedi/Website: https://productimmersion.com/ Check out more Hot Takes on revenue acceleration on our website below!Catch the second edition of Hot Takes Live and enter to win a free ticket to SaaStock 2023 + $500 for travel expenses! Save your seat here: www.HotTakesLive.com

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