#39 - Your Martech Stack Is WRONG (Part 2) - with Jenn Steele

The Revenue Cafe
22/02/2023 8 min Episodio 39
#39 - Your Martech Stack Is WRONG (Part 2) - with Jenn Steele

Listen "#39 - Your Martech Stack Is WRONG (Part 2) - with Jenn Steele"

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Episode Synopsis

On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Jenn Steele, CEO of Kissmetrics. In practice, getting the martech tools you need, starts with figuring out the questions you are actually trying to answer. Jenn advises sales and marketing teams to work with product teams as you may not want the same tools. And lastly, you must demand visibility or you won't succeed.HIGHLIGHT QUOTESFind out what you want to measure and the tools you need to do so - Jenn: "Key takeaway here is that if all you have is a hammer and everything looks like a nail, in other words, if all you have is your martech stack, then you're actually going to be super limited in what you're measuring, what you're optimizing, and how you can grow." You can find out more about Jenn in the links below:LinkedIn: https://www.linkedin.com/in/jennsteele/Website: https://www.kissmetrics.io/ Check out more Hot Takes on revenue acceleration on our website below!Catch the second edition of Hot Takes Live and enter to win a free ticket to SaaStock 2023 + $500 for travel expenses! Save your seat here: www.HotTakesLive.com

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