ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "#38 - Your Martech Stack Is WRONG (Part 1) - with Jenn Steele"
Episode Synopsis
On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Jenn Steele, CEO of Kissmetrics. Experience taught Jenn that moving from an enterprise model to a product-led motion without changing the Martech stack ended in ridiculous amounts of work to produce just 3 data points. Jenn emphasizes that switching up the Martech stack allows you to mesh together different data points to produce true visibility and analyze in-product journeys.HIGHLIGHT QUOTESChange your Martech stack to lead better growth - Jenn: "If you're in marketing, you are a growth expert. How are you going to say, oh, if we just do this in the product, or if we lead them to this feature in the product, we'll grow? Or, hey, we've discovered that conversion to paid works much better if they do A, B, and C, so let's lead them to A, B, and C."PLG takes data from sources that don't integrate together - Jenn: "Full visibility is absolutely vital, not just the points that you think you need, but what's happening, what your users are doing inside your free version or inside your free trial, or however you want to do PLG as opposed to trying to cobble stuff together. Your Martech stack is not built for that.." You can find out more about Jenn in the links below:LinkedIn: https://www.linkedin.com/in/jennsteele/Website: https://www.kissmetrics.io/Check out more Hot Takes on revenue acceleration on our website below!Catch the second edition of Hot Takes Live and enter to win a free ticket to SaaStock 2023 + $500 for travel expenses! Save your seat here: www.HotTakesLive.com
In God we trust