On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Jordan Crawford, Founder of Blueprint. He moves on to the Q&A portion of his webinar and gives tips on how best to use AI in this industry. Jordan also answers questions on providing value for free upfront and raising awareness using programmatic content.HIGHLIGHT QUOTESAI in sales will be centered on the buyer's problem - Jordan: "It's a different thing if I can reach out and say, Hey Jordan, I saw that you were spending time researching this topic, and I know that you're actively looking based on your posts like you're actively looking to solve this problem. How's it coming along? And AI will soon be able to do that thing. But we need to ask better questions of AI today to get us to do the things that we really want, which is not the buyer's attention. We want to talk about the buyer's problem."Using programmatic content while prospecting - Jordan: "What I did is I took all that data and I matched that data to people. So I said, this job closed at this date from this company and then this person started at this company with about this same title, and then marry that data set and I'm going to spin up programmatic pages so sales reps can go on my site and instead of prospecting by a title, they can actually prospect by a description in a job." You can find out more about Jordan in the links below:LinkedIn: https://www.linkedin.com/in/jordancrawford/Website: https://blueprintgtm.com/ Check out more Hot Takes on revenue acceleration on our website below!Catch the second edition of Hot Takes Live and enter to win a free ticket to SaaStock 2023 + $500 for travel expenses! Save your seat here: www.HotTakesLive.com

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