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Listen "#36 - Fire Your SDRs (Part 1) - with Jordan Crawford"
Episode Synopsis
On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Jordan Crawford, Founder of Blueprint. The stats prove that SDRs could be making buying worse as a company scales. It is, however, not impossible to scale without sacrificing quality with great data + structure = quality outreach of scale. Use the GAS approach: Give away value for free, Approach programmatically with value, and Schedule meetings with customers.HIGHLIGHT QUOTESThe GAS Approach builds the GTM engine - Jordan: "How do you fix this? We'll use the GAS process... so Give away value for free, Approach programmatically with value, and Schedule meetings with customers where the value that they experience was great."The old way simply does not work anymore - Jordan: "We shape our tools and therefore our tools shape us. We are in this loop that I have Apollo, I have ZoomInfo, what do I say to people? That is not the problem that we should be thinking. The thinking is like, what is the very best message that you can deliver to a customer independent of how long it takes you to deliver that message, and then you want to reduce that cost over time." You can find out more about Jordan in the links below:LinkedIn: https://www.linkedin.com/in/jordancrawford/Website: https://blueprintgtm.com/ Check out more Hot Takes on revenue acceleration on our website below!Catch the second edition of Hot Takes Live and enter to win a free ticket to SaaStock 2023 + $500 for travel expenses! Save your seat here: www.HotTakesLive.com
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