#25 - Pricing: The Forgotten Growth Lever (Part 2) - with Patrick Campbell

The Revenue Cafe
20/01/2023 7 min Episodio 25
#25 - Pricing: The Forgotten Growth Lever (Part 2) - with Patrick Campbell

Listen "#25 - Pricing: The Forgotten Growth Lever (Part 2) - with Patrick Campbell"

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Episode Synopsis

On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Patrick Campbell, Founder, and CEO of ProfitWell. Changing your price will always come as a shock even to your most loyal customers. However, by doing your research, conducting impact analysis, and framing your message properly, you will reduce the churn that you expect because of these changes.HIGHLIGHT QUOTESUnderpricing your product or service makes you lose deals - Patrick: "If you're not losing deals because of your price, you're not testing that pricing power. You actually might be losing deals because of that price. And so, I have found that about 80 to 90% of companies that I've interacted with or seen the data on, they're underpriced." You can find out more about Patrick in the links below:LinkedIn: https://www.linkedin.com/in/patrickccampbell/Twitter: https://twitter.com/patticusEmail: [email protected] out more Hot Takes on revenue acceleration on our website below!Catch the second edition of Hot Takes Live and enter to win a free ticket to SaaStock 2023 + $500 for travel expenses! Save your seat here: www.HotTakesLive.com

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