On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Perry Nalevka, Co-Founder and CEO of Penguin Strategies. Today, Perry gives an overview of how attribution is commonly done today and the clear disconnection it has from how people actually communicate today. With the popularity of dark social, we need to rethink how we attribute interactions.HIGHLIGHT QUOTESAddressing the crisis of disconnection in attribution - Perry: "The way we connect is broken or it's changed, I think that's the way of calling it. It's a crisis of disconnection. And there's a number of levels to it, the first one being that we have so many systems that we put together over the last 3, 4, 5 years, so many applications, so much MarTech out there, the sales tech, RevOps, that they're helping us become more efficient but they're really messing up our systems for those of us who deal with the IT piece of sales and marketing ops." You can find out more about Perry in the links below:LinkedIn: https://www.linkedin.com/in/pnalevka/Website: https://www.penguinstrategies.com/Check out more Hot Takes on revenue acceleration on our website below!Catch the second edition of Hot Takes Live and enter to win a free ticket to SaaStock 2023 + $500 for travel expenses! Save your seat here: www.HotTakesLive.com

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