In this episode of The Revenue Cafe Podcast by Breadcrumbs Hot Takes Live, Kelly Benish, VP Strategic Partnerships at Uberall, shares her expertise on strategic partnerships and offers valuable insights into building successful and lasting relationships. She emphasizes the importance of personalized experiences, active listening, and guiding partners through challenges. The discussion covers topics such as partner qualification, best practices, risk assessment, and the role of partner playbooks.HIGHLIGHT QUOTESEmpathy and Expertise: The Foundation of Strategic Partnerships - Kelly Benish: "Building meaningful connections in strategic partnerships is not a pitch. It's a mutual alignment. You've already agreed that they have a need and you can potentially fill it. So now it's just looking at the path forward on how to do that. Map the path effectively and always provide a thoughtful approach. Exercise empathy, accessibility, always be there if they need something and already have the answer or seek the answer from others that have done it before."Partner Playbooks: Guiding Success through Shared Knowledge - Kelly Benish: "Educating and guiding your partners is crucial; transferring your expertise into their operations makes the partnership thrive. So many times this is going to require you to wear many hats, seek advice from industry friends or existing partners, even to build that expertise. These playbooks should always include all the success factors and criteria that they will surely need through the process. And your job is to really make it easy for them and do all of the hard work and heavy lifting on their behalf."You can find out more about Donti in the link below: LinkedIn: https://www.linkedin.com/in/kelly-benish/HOST: Armando BiondiGUEST: Kelly BenishBreadcrumbs Podcast

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