In this episode of The Revenue Cafe Podcast by Breadcrumbs Hot Takes Live, Rosalyn Santa Elena discusses the significance of a strong revenue operations infrastructure in enabling business strategy and optimizing execution. The key takeaway is that revenue operations is the strategic differentiator to drive and optimize the revenue engine. She emphasizes the importance of alignment across people, processes, technology, data, insights, strategy, and enablement in the revenue operations function. A rev ops team, starting with generalists, can help bridge gaps and achieve business objectives. The focus is on hiring for areas that require improvement and leveraging different skill sets from various backgrounds.HIGHLIGHT QUOTESRevenue Operations: A Strategic Differentiator - Rosalyn: "Revenue operations is the strategic differentiator really to drive and optimize the revenue engine, which is, you know, really what I believe Rev Ops can bring to an organization when it's done right."Finding the Right Rev Ops Hire - Rosalyn: "If you want a solution, it's like, where are your biggest pain points? I think about from a company perspective, what are the main objectives that you have for the year? And then where are those gaps to get there? That's where I would hire for."You can find out more about Rosalyn in the link below: LinkedIn: https://www.linkedin.com/in/rosalyn-santa-elena/

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