In this episode of The Revenue Cafe Podcast by Breadcrumbs Hot Takes Live, Alvaro Soto, Director of Product Management and Growth at Procore, discusses the importance of product teams taking ownership of revenue goals. He highlights the need to understand how to achieve revenue targets and convert usage into monetary value. Alvaro addresses the discomfort that product and UX research teams may experience when discussing money and monetization. He explains that in sales-led organizations, there is often a disconnect between product and revenue targets. However, with the introduction of product growth, this mindset needs to change. The session also touches upon the tendency for organizations to rely on third-party vendors for research and the importance of asking unbiased questions. Alvaro emphasizes the significance of accurate customer intent to purchase research and suggests incorporating continuous research practices internally. The session concludes with Alvaro providing his contact information for further engagement.HIGHLIGHT QUOTESOwning Revenue Goals: The Key Responsibility of Product Teams - Alvaro Soto: “All right, so the takeaway, the product team needs to own revenue goals. That's the main thing. And when we own revenue goals, then we have to understand how to get to those targets. So not only do we need to understand if are we building something valuable and we're gonna drive engagement, and all of those KPIs that we're used to measuring, but are we actually going to convert that usage into... money. And it just makes sense that the product team owns the research to achieve these goals.” You can find out more about Alvaro in the link below: LinkedIn: https://www.linkedin.com/in/varosoto/ HOST: Gary AmaralGUEST: Alvaro SotoBreadcrumbs Podcast

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