Our guest today, Samie Al-Achrafi is recognised as one of the world's leading voices on values and culture change, and has won a host of accolades including Most Visionary Business Transformation CEO, Game Changer of the Year, and Most Influential CEO of the Year.His career spans six continents, working with governments and organisations around the world to create high-performance cultures underpinned by values. In 2019, Samie presented a TED talk on Why Business Needs Our Humanity, and the following year authored the bestselling book #Time4Humanity. As the founder and CEO of Marmalade Fish, Samie leads a team of world-class facilitators and coaches to bring humanity to business, reaching over 1 million people in 2020. Marmalade Fish was the first certified B Corporation in the GCC, and has been named Best Organisational Change Consultancy and Change Management Company of the Year. Samie is also a partner at ELEPHAS Paris® - the first beauty brand in the world dedicated to elephant conservation.

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