Welcome to The RetailWire Podcast! In this episode, our host Brian engages in an insightful conversation with Phil Chang, a fractional CMO and COO, who specializes in providing temporary expert help to companies in marketing and operations.During the interview, Phil explains his role in identifying goals and solving problems for businesses. He emphasizes the importance of understanding consumers' emotional truth and how it shapes effective marketing strategies. The conversation delves into the significance of data in decision-making and the role it plays in driving successful retail operations.Beyond his expertise, Phil shares his experience in teaching, podcasting, and consulting, offering a well-rounded perspective on various aspects of the industry. The discussion even touches on topics like cooking, recipes, and the sustainability of micro-ground tea.As the conversation progresses, Phil provides advice he would give to his younger self, highlighting the importance of continuous learning, curiosity, and maintaining a clear vision and identity for companies.Wrapping up the episode, Brian and Phil discuss future conversations and how listeners can get in touch with Phil for further discussions and insights.Thank you for tuning in to this episode of The RetailWire Podcast, where we explore the dynamic world of retail through engaging conversations with industry experts like Phil Chang. Stay connected and be on the lookout for more captivating episodes that provide valuable insights and wisdom to help navigate the ever-evolving retail landscape.-----Connect with Phil Chang: https://www.linkedin.com/in/retailphil/RetailWire is the retail industry's premier source for news, analysis, and discussion. With a focus on the latest trends, technology, and consumer behavior, RetailWire provides a platform for industry experts and thought leaders to share their insights and perspectives. Whether you're a retailer, supplier, or service provider, RetailWire is your go-to destination for staying informed and ahead of the curve.Be sure to leave us a comment and let us know what you think. You might even hear your comment read on the next episode!To learn more, or to join our Daily Discussions, visit RetailWire.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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