In this episode of The Interview Series, host Karl McKeever is joined by Andy Lawrence, VP of International of US-based athletic clothing brand, Vuori. Inspired by California’s active, coastal lifestyle, Vuori was founded in 2015. In September last year it launched into China, Hong Kong, Singapore, the Middle East, and Mexico, and opened its first UK store in London's Covent Garden. In this episode, we explore the story behind the SoCal brand, the key challenges that the athleisure sector (and many other DTC brands) face to ‘win’ with consumers, and the company’s secrets to serving up a successful international growth strategy.

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