The Interview: IKEA - In this episode of The Interview Series, host Karl McKeever is joined by Seana Strawn, Head of Home Furnishing and Retail Design at IKEA US. For over 20 years she has personally been designing or leading teams who design home furnishing product and retail spaces for some of the biggest names in the industry. Most recently with IKEA US, Seana Strawn leads, among other things, the omnichannel sustainability customer communication and sustainability retail visual experience as IKEA develops toward their goal of being a fully circular company by 2030.In this episode, recorded live in the heart of New York City during NRF 2023, Seana joins us to discuss the need for retailers to place sustainability at the heart of strategic thinking, its growing influence on retail design and how, if done right at store level, the trend for resale can increase foot traffic with unique offerings, and boost customer loyalty.Presented by Peak Technologies

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