Episode 08: The Importance of Understanding the Environmental Impact of Marketing | Featuring Michelle Mayther

26/03/2024 42 min Temporada 1 Episodio 8

Listen "Episode 08: The Importance of Understanding the Environmental Impact of Marketing | Featuring Michelle Mayther"

Episode Synopsis

In this discussion we are joined by Michelle Mayther, who shares her journey towards sustainable marketing and the founding of the Green Marketing Academy. This episode dives into the necessity of understanding marketing's environmental footprint, practical steps for reducing this impact, and the vital role of authentic brand communication in promoting sustainability.