College football may dominate stadiums and headlines, but is it the smartest investment for your athletic program? In this video, we break down why basketball provides higher ROI, easier talent identification, and measurable impact per player compared to football. From scholarship efficiency to recruiting predictability and NIL advantages, discover why programs that prioritize hoops could outpace their football-focused rivals in the next decade.We also highlight which schools—especially G5 and academically constrained Power Five programs—should “zig while others zag” and make basketball their flagship sport.Watch to see why your next national contender might not be on the football field at all.Hashtags:#CollegeBasketball #CollegeFootball #NCAA #SportsAnalytics #BasketballROI #CollegeSports #G5Schools #AthleticInvestment #NIL #BasketballRecruiting

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