Culture. Is it the current buzzword? How important is it to your organization? Karen Jaw-Madson is the principal of Co.-Design of Work Experience and author of Culture Your Culture: Innovating Experiences @Work. She was frustrated by all the talk surrounding the importance of culture yet found that most organizations did not have an intentional process to create their culture. She shares with Kevin the journey to create the book and how she purposely did not want it filled with case studies. She explains the Design of Work Experience and through this framework leaders, teams, and employees across the board can create a culture to fit their context.

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