Chris McGoff states that darkness is not the opposite of light but is the absence of light and just waiting for the light. As such, any person can stand up a peak performance culture. He is the author of "Match in the Root Cellar: How You Can Spark a Peak Performance Culture". This book is unique in that it is broken into two parts. The first is the story of a CEO and her team—all based on real people— and how together they achieved a peak performance culture at their company despite the odds. The second part is a straightforward guide to reference for quick answers when developing your company's culture. Chris and Kevin discuss culture in organizations and what we will and won't tolerate.

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