In this episode, we spoke to Josh White, British entrepreneur and environmentalist. CanO Water was created in 2015 after an eye-opening trip to Thailand, in which Josh and his two best friends witnessed plastic pollution first-hand. With a genuine belief that CanO Water could make a difference, Josh decided to give up what he knew and take on the corporate giants in a bid to reduce single use plastic.Josh was awarded a ‘Forbes 30 under 30’ and named as one of the coolest people in Food and Drink.We cover:The origin story behind starting the brandHis inspiring journey building Cano Water, his motivations, and exciting plans for the future. Prior to Co-founding CanO Water, Josh was DJ’ing across Europe and ran a successful events business showcasing some of the UK’s best up-and-coming artists.For Josh, running a disrupting challenger brand with purpose at its core and educating consumers on the importance of authenticity and brand mission has always been a passion. This has been reflected throughout CanO Water and its success. Hosted by Mark Farrant: Senior Membership Advisor at 1 Club, brings a decade of expertise in the membership realm. Mark is passionate about nurturing relationships and cultivating community.The Redefined Series is brought to you by 1 Club. Our mission is to expose insights and raw discussions that you won't get anywhere else, for you to understand the "Redefined" journey and start creating your own.Follow our journey on Instagram here. Hosted on Acast. See acast.com/privacy for more information.

Ver todos los episodios