In this lively Recruitment Founders Podcast episode, Lindsay Hartland and Greg Elton sit down with PJ Ellis, long-time friend of the hosts, RFC board adviser and brand strategist, to unpack personal branding, reinvention, and why community beats going it alone. PJ charts a non-linear path from early TV fame (Big Brother 3), back into law, then into running a digital agency and launching charities, before joining RFC to help founders shape company and personal brands that actually cut through. Expect humour and practical guidance on pressing “go”, iterating fast, and telling your story with authenticity.Key TakeawaysPersonal brand = authenticity over polish. If you build a persona you can’t live in real life, it will break under scrutiny; be yourself and you’ll be remembered for how you made people feel.Press go, then iterate. Don’t let logos and names stall you; most brands evolve in the first 6–12 months. RFC’s own identity improved after a candid challenge and a night’s sleep.A company brand must pass the “sniff test”, but personal brand wins meetings. Founders’ voices, opinions, and stories do the heavy lifting; the website and logo add credibility later.Community kills procrastination. Surrounding yourself with people who challenge and support you makes decisions faster and braver, exactly what RFC was set up to provide.“Get out of your own way.” Hit publish even if the post isn’t perfect; consistency and honest perspective beat scheduled, over-designed content.Best Moments“Get out of your own way… just press go.”“The only way to build out your personal brand is to be authentic… the last thing you want is to be judged on something you’re not.”“You’ll iterate, logos change. What matters is starting and having people around you who’ll challenge you.”“Post from your company page like it’s a person.”“No one cares about you as much as you think they do… so go and tell your story and have some fun.”About the guestPJ studied Law at the University of Birmingham and practised as a solicitor for 7 years before moving into digital marketing. He founded Blake7, which merged with Lightbox Digital, and co-founded the charity LoveBrum. A mentor and community advocate, PJ has helped raise over £1.5 million for start-ups and charity, earning a Points of Light award. Passionate about Birmingham, family, football, and Ibiza, PJ is dedicated to making a difference.About Recruitment Founders ClubRecruitment Founders Club is your launchpad to owning a successful recruitment business. We provide comprehensive mentorship and cover your start-up costs for the first 12 months. Coupled with our robust network and ongoing support, we not only help you start your own business, we ensure you thrive.Find out more: https://recruitmentfoundersclub.com/ Hosted on Acast. See acast.com/privacy for more information.

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