Robert Foye, CEO of Accolade Wines , an amazingly thoughtful global leader who knows how to scale big-time, joined me for a fun episode of The Reboot Chronicles to dive into what’s next for one of the world’s largest wine companies, on track to be a global powerhouse.
From 1836 to The Millennials
With their first winery founded in 1836, Accolade has a fascinating history and expanding footprint, up to becoming a part of one of the largest private equity firms, Carlye Group. The company is built on a rich heritage and has been grown into a leading global wine company that produces some of the best-known brands admired worldwide. With over 70 brands and 50 vineyards, Accolade is number one in the UK market, number two in the Australia market and, in my opinion, just beginning to tap the massive potential of the U.S. and China markets....not to mention Millennials.
Shared Experiences: People-Food-Wine-Conversation
Wine has stood the test of time as it has been around since the beginning of civilization. Not everyone drinks the same bottle of wine, but it shares a commonality, bringing people together. With this mentality, Robert has led the company in newer directions, one of which is targeting Millennials. He explains when the company innovates, they use a millennial lens to create a very appealing product experience. Millennials are known for being adventurous, enjoy trying new experiences, and fond of out of the box products or services. In response Accolade has invented some cool drinks, like Madam Sass and Jamshed, two catchy, innovative brands with playful names and great taste.

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