Many CEO's parachute in to reboot companies, but today’s guest has had to do it dozens of times. Founded by his father in a Red Barn in Waterloo Wisconsin, John
Burke, President and CEO of Trek Bicycle, has been rebooting the company since he started working there as a teenager. A remarkably fun leader and author of three books, John has grown the company into the largest manufacturers of bicycles in the U.S.
Now a $2 Billion global company with thousands of employees selling through a massive network of distributors and 5000 dealers around the
globe, Trek is one of the world’s most popular bicycle brands, and Fortune Magazine’s Top 100 Best Companies to Work for that is still owned by its employees and founding family.
Listen in and learn how his honest and blunt approaches to life have helped him reboot the company—and himself—with a focus on products and customers. Great stories here, like responding to good and bad decisions with big and small reboots to stay competitive, lessons learned from his Dad—and the need for civic minded people who can “drain the swamp” and fix our broken political ecosystems.

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