Christine George joins this week’s episode to discuss the importance of brand identity and ways that REALTORS can use who they are to guide their business decisions.Full Description / Show NotesChristine’s career backgroundFounding her own companyThe importance of Brand IdentityHer approach to brand identityHow REALTORS can use their passion to fuel their businessHow REALTORS can explain their valueThe importance of finding your ideal clientHow being genuine and authentic can grow your businessAdvice to REALTORS in today’s industry landscape

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