Nikki Buckelew joins this week’s episode to discuss how finding your niche and specializing in one area can help strengthen your relationship with clients and help grow your real estate career.Full Description / Show NotesNikki’s career background and how she got started in real estateHow she was able to find her nicheThe difference between generalist and specialistHow the age of the internet has impacted consumersWhy it’s so important in today’s market to become an expertThe benefits of becoming a specialistHow to find your nicheWhat steps to take to become a specialistHow to share your specialty in your branding and marketingHow finding your niche can make for a more enjoyable career

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