Knowing and leveraging your data is crucial when developing a solid dental marketing strategy in 2022. However, many dentists don't keep track of essential KPIs, waste tons of money on useless marketing, and don't know how well their strategy is working. Fortunately, it doesn't have to be that way! Gary Bird is the Founder and CEO of SMC National, a company that uses rigorous data analysis to help dentists optimize their marketing processes and gain valuable insight from their KPIs records. Today, Gary joins me to discuss how data can significantly boost your marketing strategies and increase patient growth. Tune in to find out more! You'll learn what KPIs matter the most in dental marketing, the problem with most dental marketing companies, and how SMC is helping countless dentists scale their practice.   Key Takeaways  Leveraging data to boost your dental marketing strategies (00:00) Gary's background and how SMC National helps dental practices (02:47) What KPIs matter most in dental marketing? (04:45) The problem with marketing companies' tracking numbers (11:40) How to stop wasting money on online marketing (16:32) Red flags in dental marketing (21:38) How to identify the best dental marketing companies (28:07) How SMC National became one of the fastest growing companies (30:48) Lightning round questions (32:59)   Additional Resources Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com Learn more about SMC National: https://smcnational.com/ This podcast is sponsored by Cloud Dentistry, the largest dental talent marketplace. Find out more at: http://www.clouddentistry.com/Len

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