Let’s face it — dental marketing has become a jungle. Between rising costs, Google’s ever-changing rules, and patients who click but never convert, it’s easy to waste thousands without seeing results. In this episode, I sit down with David Herman from Web Marketing for Dentists. David’s helped over 2,000 practices generate $50 million in production — and today, he’s breaking down how to stop chasing low-value leads and start filling your schedule with patients who want the treatments you love to do. Here’s what you’ll learn: ✅ Why throwing money at ads doesn’t automatically bring in patients ✅ The hidden dangers of a weak online presence ✅ Why video matters more than ever ✅ How to truly track your ROI from Google Ads ✅ What budget you really need for success ✅ Overwhelmed staff and lost leads Your marketing shouldn’t be guesswork. Get strategic. Know your numbers. Focus on the procedures you want more of. And remember: every dollar you spend should bring real patients through your door, not just clicks on a screen.   — Key Takeaways 00:41 Introduction and Event Announcement 02:00 Meet David Herman: Expert in Dental Marketing 04:03 Understanding Dental Marketing Challenges 05:35 The Importance of ROI in Marketing 09:22 Building a Strong Online Presence 15:58 Tracking AdWords Results Effectively 19:20 The Science of Google AdWords 22:53 Targeting High-Value Procedures 30:56 Managing Overwhelmed Staff and Leads 34:55 Lightning Round Q&A 38:36 Conclusion and Special Offer   — Connect with David Want David and his team to take your marketing to the next level? Head over to WM4D.com — or the full version, WebMarketingForDentists.com. 👉 Special Offer: Mention “Raving Patients” or Dr. Len to get one month of Google Ads management completely FREE (ad spend not included). It’s your chance to test-drive real, strategic marketing without long-term risk. David’s helped generate over $50 million in production for dental practices across the US and Canada. If you’re ready for patients who want implants, Invisalign, or other big-ticket procedures — instead of low-value cleanings — reach out and see what a focused strategy can do for your practice.   — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com. This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

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