In the last two years, Google removed 130 million fake reviews (almost 180,000 fake reviews per day!), and that’s just the tip of the iceberg. Illegitimate reviews can severely harm your online reputation and are quickly becoming a persistent problem in the dental space. So, how can practice owners identify and eliminate fake reviews? Curtis Boyd, Founder of The Transparency Company, joins me to discuss their innovative AI algorithm, which predicts whether a business has earned or purchased them online. Tune in to learn more! We also share tips on identifying fake reviews and what you can do to protect yourself from deceptive marketing practices.   Key Takeaways  5 ways fake reviews are hurting your dental practice (00:00) Curtis’ background in dental and tech industries (02:56) How problematic are fake reviews in dentistry? (11:25) How fake reviews harm dental practices (12:41) Why identifying counterfeit reviews can be so challenging (16:14) The best way to protect yourself from illegitimate reviews (20:26) The fundamentals of online reputation management (31:09)   Additional Resources Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com Learn more about The Transparency Company at: https://askfortransparency.com/ This podcast is sponsored by Cloud Dentistry, the largest dental talent marketplace. Find out more at: http://www.clouddentistry.com/Len

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