Ciaran Connolly is the founder of Profile Tree, an award-winning digital agency based in Northern Ireland that helps its clients identify and implement effective online strategies.The Profile Tree team covers all aspects of digital marketing including sleek website design, SEO, impactful content marketing, and e-commerce advice. They now work with over 200 businesses of all sizes, helping them to compete online.Ciaran himself is a digital pioneer, starting out in his marketing career helping retail businesses get to grips with the digital revolution and onset of online shopping. He and his team have produced a vast amount of insightful content across their website and YouTube channel which you can access here. Profile Tree also hosts monthly LinkedIn learning sessions.In this episode:Ciaran takes us through his career journey from retail operations to agency founder and leader.He discusses the challenges small businesses face in grasping the digital opportunity. Ciaran talks about the benefits of having Profile Tree’s own web channels established and active as a way of showing clients real-time metrics and results.

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