Short form video content is the trend right now, and it's not going anywhere. But how can you leverage this trend to make impactful content that resonates without constantly stressing out about low views and the algorithm?  In today's episode, Rachel sat down with Hilary Billings, a powerhouse in the field and co-founder of Attentioneers, to talk all things strategy. Creating viral videos is not a straight line journey. According to Hilary, successful videos need to leverage certain formulas. With 20 million new videos going live daily, the saturation is real. So how do you make your content stand out? Video feels personal. It's a way for people to get to know you. However, it's not just about what you do but how you do it. Listen in as Hilary shares the three things that every piece of content you create needs. Don't make content from a place of scarcity. The energy you put behind your video matters. Remember, you can't out strategize bad content.  So, release the fear, get out there, and start making an impact with your videos.   More Wisdom from Hilary: https://www.attentioneers.com/ Follow Hilary on TikTok: https://www.tiktok.com/@hilarybillings Connect with Rachel: https://www.rachelrroth.com/ Follow her on Instagram @rachel_r_roth

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