If the word "sales" makes you cringe, this episode is for you. Dan & Nick break down why sales is essential for your gym’s success and how to approach it with authenticity. They share why sales is not just another task, but the first act of coaching for every client who walks through your door.Learn practical tips like using “battle cards” to personalize consults, following up meaningfully with leads, and the importance of disqualifying prospects who aren’t the right fit for your gym. They also discuss why speed-to-lead matters and how to own your pipeline to gain a competitive edge.Listen to reframe sales into an ethical, empathetic process that transforms prospects into loyal members.What misconception about sales is holding your gym back? Hit us up at [email protected] and share your thoughts!Timestamps:[03:09] Sales is the first act of coaching[04:23] How you prepare determines your success[09:40] Speed to lead and why it matters[12:46] Follow up with leads — or lose them[18:11] Own your pipeline[20:07] Disqualifying prospects

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