"Reviews are the only thing that affects your top of the funnel and your bottom of the funnel. And if you do it right, you can put your reviews on your website and in your email marketing and put testimonials of how many other happy customers love your product. And it helps you close leads at the bottom."-CHRIS KIEFER
Recently, I was given the privilege to speak at Penntek National Dealer Meeting. I discuss the benefits and challenges of gaining online reviews. Everyone knows that reviews are the currency on which many modern businesses rely, but not all companies realize how important they are to their bottom line.
For the past decade, consumer reviews have been a significant influencer of consumer buying decisions. Reviews positively impact the conversion rates of businesses by boosting SEO and establishing credibility. They also provide insight into the quality and performance of a product or service. As more people are turning to social media networks like LinkedIn, Facebook, and Twitter in order to research before they buy or sell — reviews are even more essential.

Questions/Topics in This Episode:

Discover and learn how Web Foot Painting became the highest-rated painting company in the entire country based on quantity and quality.
Do you feel like your Google reviews just don't reflect the quality of the business that you're running? 
First thing, in order to run a successful and profitable business, your sales and marketing team needs to do three things. They need to get. They need to nurture those leads and they need to close those leads.
How helpful are reviews are Google reviews in closing deals? Everyone at web put said an eight or a nine. So if you took all of this stuff that you do and you put it onto the scales of justice to determine what is the most valuable thing you could do, I'm saying that reviews are the most impactful.
Reviews are more important to solve than everything else. Yet this does not mean forgetting your website or Facebook. Reviews are a foundational piece because when you do reviews correctly, it affects your phone ringing. People call you because they can see you. You can nurture people, build trust and qualify based on the stories that you have in your reviews. So Google reviews are the most important thing for your business. 
You need reviews to be efficient, especially when you're in an economic recession and people are trying to debate whether or not they want to use you or the competitor. Everyone's more conscientious of how they're spending their money. So what does a great review look like? 
What does a great review look like? 
Learn the four Rs-the factors that greatly affect Google reviews: Rating, Radius, Recency, and Relevance.
You need to have a steady flow of reviews over time with a good conversion rate.
A quote from Elijah says "The key thing is the follow-up. You have to have a system in place. Most people forget that most people want to help you… but you have to make it easy for them."
What Boolean is working on? 
There's this thing called decision fatigue that we all experience every day. We have a limited amount of brain capacity to make decisions in the day, and we make thousands of decisions in a day. So giving customers options is actually bad.

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