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Listen "67 Brown Button Estate Sales, Marketing, and Having Fun With Your Kids w/ James Fry"
Episode Synopsis
Introduction:
Today we are joined by James Fry and my special co-host, Natalie Kifer. We had a wonderful yet informative conversation about family life, parenting, and the beauty and danger of marketing. Together with his brother and their wives, James Fry co-founded the Brown Button Estate Sale Services. Having a strong will to offer a better alternative in this industry, the couples pooled some money and opened for business. Then they went one step further and co-founded an industry association dedicated to advocating best practices and raising standards.
Questions/Topics in This Episode:
What is the intangible thing that you love about your business?
Adding to the new service that you have, was it more of a technical or logistical solution in your processes that can be used if something happens?
Are they a unified brand? Or as far as brand awareness, are they two different brands?
What are the top 5 most absurd, crazy, or things you never anticipate that someone would have that you've been able to sell?
There are a lot of things that are valuable to one and another person's trash.
Are you interested in Seth Godin?
Is there a motivation behind the yellow glass and be recognized with it?--It can be for an aesthetic look and is like a trademark.
One of your company values is visual excellence, is that strength for both you and your wife? Are you aware of the aesthetic or does one of you drive into it more than the other?
How do you make it happen in the in-person space at the state sale? is it staging things or do you bring your own items?--To make a state sale really pop requires a lot of things to be constantly moved helping the interior designer realize their vision.
With regards to music, do you have a playlist or does it change depending on the house or environment?
Talking about your brand and the things you have done, what was the first brand that you remember connecting to and seeing a potential brand?
Do you remember at what age you first start recognizing a commercial that is just trying to sell you?--In modern streaming, we have the choice to see or not the ads unless it is LIVE.
There are also benefits to allowing kids to use old-school devices and from their perspective, it is like a new technology.
Of all the things that you know, what do you feel could potentially be a leading expert on?
Closing Questions:
-Movie recommendations?
Lincoln (2012)
-Top 3 book recommendations?
Atomic Habits by James Clear
Essentialism: The Disciplined Pursuit of Less by Greg McKeown
Deep Work: Rules for Focused Success in a Distracted World by Carl Newport
-How should people connect with you?
Website: circle-auction.com
Email: [email protected]
Today we are joined by James Fry and my special co-host, Natalie Kifer. We had a wonderful yet informative conversation about family life, parenting, and the beauty and danger of marketing. Together with his brother and their wives, James Fry co-founded the Brown Button Estate Sale Services. Having a strong will to offer a better alternative in this industry, the couples pooled some money and opened for business. Then they went one step further and co-founded an industry association dedicated to advocating best practices and raising standards.
Questions/Topics in This Episode:
What is the intangible thing that you love about your business?
Adding to the new service that you have, was it more of a technical or logistical solution in your processes that can be used if something happens?
Are they a unified brand? Or as far as brand awareness, are they two different brands?
What are the top 5 most absurd, crazy, or things you never anticipate that someone would have that you've been able to sell?
There are a lot of things that are valuable to one and another person's trash.
Are you interested in Seth Godin?
Is there a motivation behind the yellow glass and be recognized with it?--It can be for an aesthetic look and is like a trademark.
One of your company values is visual excellence, is that strength for both you and your wife? Are you aware of the aesthetic or does one of you drive into it more than the other?
How do you make it happen in the in-person space at the state sale? is it staging things or do you bring your own items?--To make a state sale really pop requires a lot of things to be constantly moved helping the interior designer realize their vision.
With regards to music, do you have a playlist or does it change depending on the house or environment?
Talking about your brand and the things you have done, what was the first brand that you remember connecting to and seeing a potential brand?
Do you remember at what age you first start recognizing a commercial that is just trying to sell you?--In modern streaming, we have the choice to see or not the ads unless it is LIVE.
There are also benefits to allowing kids to use old-school devices and from their perspective, it is like a new technology.
Of all the things that you know, what do you feel could potentially be a leading expert on?
Closing Questions:
-Movie recommendations?
Lincoln (2012)
-Top 3 book recommendations?
Atomic Habits by James Clear
Essentialism: The Disciplined Pursuit of Less by Greg McKeown
Deep Work: Rules for Focused Success in a Distracted World by Carl Newport
-How should people connect with you?
Website: circle-auction.com
Email: [email protected]
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