Welcome to the Purposeful CEO Podcast! In this first episode of the new and improved show, Emma Campbell explores why the most successful organisations are purpose-driven. She shares her journey, the impact of purpose on business, and how to stay connected to your mission even when life gets busy.Emma dives into what it means to be a Purposeful CEO, explaining how true leaders prioritise mission, impact, and empathy over profits. She also shares insights from her recent seven-month caravan adventure across Australia, where she had the time and space to realign with her purpose and gain clarity on her professional and personal mission.This episode also explores why purpose-led businesses consistently outperform those focused solely on profit. Emma shares key research and statistics on how organisations with a strong sense of purpose attract top talent, create engaged teams, and drive higher profitability.Purpose-driven leadership is a powerful tool for business success. Emma explains how leading with purpose can build stronger customer relationships, create thriving teams, and foster long-term growth. She also discusses how to overcome ego-driven decision-making and stay aligned with a deeper sense of mission, focusing on contribution and impact rather than status or wealth.Emma wraps up the episode with a preview of what's to come on the podcast, including interviews with thought leaders and experts who will help listeners deepen their connection to their purpose.Next episode: Emma shares her personal purpose story, revealing how she unlocked her purpose and how it transformed her business and life.If you enjoyed this episode, please subscribe, leave a review, and share it with fellow leaders who are on a mission to create meaningful change.Find out your unique leadership strengths by taking the Leadership Styles Quiz.Follow Emma Campbell:Instagram: @Emma_Lou_Campbell LinkedIn: Emma Campbell Website: www.emmacampbell.com.au

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