Dallas Wells, Chief Success Officer at PrecisionLender, sits down with Jim Young to discuss the positive powers of peer pressure - beginning first with its role in the Montgomery Bus Boycotts, where peer pressure helped a social cause spread. They'll also explain what it looks like in a bank when peer pressure is helping positive habits form - and how your bank can use peer pressure to achieve positive outcomes.  "On a playground, peer pressure is dangerous. In adult life, it's how business gets done and communities self-organize."

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