Gen Z is redefining loyalty, purpose, and primacy in banking, and fintechs are leading the charge in creating experiences that resonate with the Gen Z audience. In this episode, Spiral CEO Shawn Melamed joins The Purposeful Banker to share a fintech playbook that helps banks and credit unions attract and engage Gen Z through gamified, purpose-driven experiences that grow deposits, deepen relationships, and make banking feel personal. Related links: [Website] Spiral | Grow Deposits and Engage With Impact [LinkedIn] (8) Shawn Melamed | LinkedIn [Survey] q2.com/podsurvey [Transcript] https://hub.q2.com/resources/col/pf/inside-gen-z-a-fintech-playbook

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