In this episode of The Purpose-Focused Advisor, Rob Brown sits down with Kalli Fedusenko, founder of Kalli Collective, a digital marketing agency dedicated to helping financial advisors build brands with impact and purpose. Kalli reveals powerful strategies to stand out in today’s crowded market, from creating a seamless client journey to crafting authentic branding that speaks directly to clients' needs. If you’re a financial advisor aiming to build stronger, more memorable client connections, this conversation will provide actionable insights to help you shape a brand that genuinely reflects your values and expertise.Key Takeaways: Define Your Voice – Know your unique strengths and ideal client to create authentic, standout messaging.Map the Client Journey – Guide clients from first contact to advocacy with clear, intentional steps.Get Personal with Content – Skip the templates; craft messages that truly connect with your clients.Consistency is Key – Regular, meaningful touchpoints keep you top of mind.Turn Traffic into Action – Use your website to drive real engagement, not just clicks. Kalli Fedusenko: "Creating a client journey map isn’t just a marketing exercise; it’s essential to know where your clients are coming from and what steps they need to take to become advocates."Rob Brown: "Advisors often feel there’s nothing unique about them—that everyone’s using the same products, same tech. But your uniqueness lies in how you approach client challenges. That’s your superpower."About Kalli Fedusenko: Kalli Fedusenko is the founder of Kalli Collective, a digital marketing agency that specializes in helping financial advisors build meaningful brands and connect with their ideal clients. With a background in mass communications and extensive experience in content strategy, social media marketing, and digital advertising, Kalli is passionate about bringing authenticity and data-driven insights to every campaign. She’s known for her approachable, witty style and her ability to simplify complex marketing strategies for financial professionals.Connect with Kalli Fedusenko: Email: [email protected] Scorecard: https://kallicollective.com/marketing-quiz/Website: https://kallicollective.com/LinkedIn: https://www.linkedin.com/in/kallimarie/Episode References:Truest Fan Business Optimization ScorecardTruest Fan CoachingConnect with Rob Brown & Phil Calandra:Website: http://truestfan.com/ LinkedIn: https://www.linkedin.com/in/truestfan/ YouTube: https://www.youtube.com/@truestfancoachingFacebook: https://www.facebook.com/truestfan

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