In this episode we talk about product marketing and growth, and how startups can break into, grow and thrive in spaces where already established players run.Our guest today is the amazing Ruth Okoli. Ruth is a Cofounder and the Head of Growth/Marketing at Nestuge and she has over 4 years of experience in consulting, working on projects around business growth, strategy, process optimization and operations.We discuss:Market penetration for startups in industries with established playersUser acquisition and retentionTeam dynamics and collaboration, focused on marketing goalsScaling and sustaining growthThis is about making sure you make your mark and establish your presence in the market.The company referenced a lot throughout this episode, https://nestuge.com/#TPOT #ThePulseOfTech #podcast #TechPodcast #marketing #growth #marketpenetration #productmarketing #growthmarketing #DULAStudio #DULAChapters:00:00 - Introduction to Product Marketing and Growth05:14 - Ruth’s Journey and Insight into Marketing09:37 - Market Penetration Strategies for Startups14:19 - Understanding the Principle of First Three17:41 - Acquiring and Retaining Users22:36 - Building Relationships With Customers25:52 - Importance of Brand Visibility28:13 - Branding and Story Telling in User Acquisition29:52 - Collaboration Between Founders and Marketing Teams36:28 - Customer Centric Approaches in Startups39:42 - Scaling for Sustainable Growth45:24 - Practical Advice for Founders and MarketersConnect with us:Ruth Okoli on X (formerly Twitter) - x.com/ruthinspireRuth Okoli on Instagram - instagram.com/ruthinspire⁠⁠⁠⁠⁠⁠⁠Ruth Okoli on LinkedIn - linkedin.com/in/ruthokoliLede Adeniyi on X (formerly Twitter) - ⁠⁠⁠⁠⁠⁠⁠@wolede_⁠⁠⁠⁠⁠⁠⁠Lede Adeniyi on ADPList - ⁠⁠⁠⁠⁠⁠⁠book a mentorship session⁠⁠⁠⁠⁠⁠⁠Lede Adeniyi on LinkedIn - ⁠⁠⁠⁠⁠⁠connect⁠⁠⁠⁠⁠⁠Thanks for listening! If you found the episode useful, feel free to leave a comment on Spotify, Apple Podcasts or Youtube. Also, please spread the word about this new show on X (formerly Twitter) by mentioning ⁠⁠⁠⁠⁠@pulseoftechpod⁠⁠⁠⁠⁠.SponsorDULA Studio - ⁠⁠⁠⁠⁠⁠⁠https://dula.studio⁠⁠⁠⁠⁠TPOT Socials⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X (Formerly Twitter)⁠⁠⁠⁠⁠⁠⁠⁠⁠Threads

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