Find full show notes and links at: https://gocamp.pro/the-pudding/excel-doesnt-have-to-be-scaryHarnessing Data for Camp Success with Lee BiearHosts Dr. Mandi Baker and Travis Allison engage with Lee Biear, Business Development Director at Camptivities, to explore the transformative power of data in camp management. Lee shares her journey from public health research to camp data analysis, including stories of success in enhancing program quality, diversity, and staff retention rather than just focusing on the bottom line. Highlights the role of storytelling in marketing, how to build good data collection in your organization, and why you should pester your camp registration software company to offer you an API. This episode is a mini-masterclass in leveraging data for operational success and community building in camps.Episode Guide00:41 Meet the Hosts and Guest Introduction02:14 Lee's Journey into Camp Data05:41 Marketing Strategies for Camps12:25 Importance of Storytelling in Camp Marketing18:13 Are You Really Showing How Safe Your Camp is?23:26 Diving into Megadata26:41 Case Study of Value over Revenue34:41 The Basics of Good Camp Data40:02 Data Collection: Not Just for Nerds Like Us!47:54 What Should be Studied Next?49:01 Who Else Should We be Hanging Out With?Your HostsDr. Mandi Baker, Researcher - Summer Camp, Outdoor Recreation, Sociology and Hospitality/Tourism - [email protected] Allison, Summer Camp Consultant - Go Camp Pro - [email protected] Biear - Director of Business Development, Camptivities - [email protected] to our sponsors!The American Camp Association - IllinoisThe American Camp Association of Illinois is made up of nearly 289,000 members, volunteers, campers, families, and professionals who believe in the power of camp. We work to disrupt the effects of poverty by providing fundamental services for children and families, and learning opportunities for camp professionals. Learn more about ACA Illinois by visiting acail.org.CamptivitiesYou know the impact you want camp to make in a child’s life. But figuring out the day-to-day details can be overwhelming. Let Camptivities help you make that impact by streamlining the creation of your camp activity schedules. Schedule a demo at camptivities.com.Free Resilient Camp Blueprint Diagnostic: https://camp.mba/travisTake it once a month to see how all of your work is progressing.  Free Resilient Camp Blueprint Diagnostic: https://camp.mba/travisTake it once a month to see how all of your work is progressing. 

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