Listen "PUBCAST SHOT: Exploring View-Through Conversions"
Episode Synopsis
Conversion numbers in Ads Manager rarely match up with other sources. One of the many reasons for this is view-through conversions. Here, I talk about what they are, when they might happen, and why they've been controversial.
More episodes of the podcast The Pubcast with Jon Loomer
Make Creative Testing Part of Your Process
06/01/2026
The Biggest Meta Advertising Updates of 2025
31/12/2025
What Attribution Setting Should You Use?
27/12/2025
Look Beyond Surface-Level Results
24/12/2025
Simple Isn't Always Better for Meta Ads
17/12/2025
You're Overthinking Your Ad Setup
10/12/2025
Stop Blaming Andromeda for Your Results
03/12/2025
Embrace the Grays of Meta Advertising
19/11/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.