This week's episode was one of my favorites -- I'm always excited to geek out with a fellow social media marketer about ads, optimizing, metrics, the new ad reports and -- of course -- Power Editor.  Andrew Foxwell is the director for social for PPC Associates and is a brilliant young mind with a lot of great information to share.  Check out the episode and geek out with us! Topics discussed: Andrew's background working for the US Congress social media team Our thoughts on Custom Audiences and why Lookalike Audiences are one of the best Facebook developments in years Facebook's mobile success Purchase Intent: Desktop vs Mobile Broad ad placement and ad reporting strategies View Based vs Click Based conversions: What they are and why they're important Facebook Marketing Advanced University: Power Editor Andrew's guest post: Facebook Unpublished Photo Post Ads: Bidding Duration, and Reporting Benefits of the new Facebook Ad Reports Facebook Ads Reports: A Tour of a Powerful New Tool Make sure your subscribe, rate and review on iTunes! Contact Andrew Foxwell: Twitter: @AndrewFoxwell Email: [email protected]

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