ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "How the Meta Ad Auction Works"
Episode Synopsis
The Meta ad auction isn't just about who bids the most. It's a complex system weighing three critical elements that determine which ads get shown and at what cost. Jon breaks down how the auction really works and why obsessing over bids is missing the point entirely.
More episodes of the podcast The Pubcast with Jon Loomer
The Biggest Meta Advertising Updates of 2025
31/12/2025
What Attribution Setting Should You Use?
27/12/2025
Look Beyond Surface-Level Results
24/12/2025
Simple Isn't Always Better for Meta Ads
17/12/2025
You're Overthinking Your Ad Setup
10/12/2025
Stop Blaming Andromeda for Your Results
03/12/2025
Embrace the Grays of Meta Advertising
19/11/2025
Focus on the What and Why, Not the How
12/11/2025
Let Go of the Excuses
05/11/2025
In God we trust