Tim Sutton on China's global brand challenge (Ep. 116)

07/06/2018 32 min Episodio 64
Tim Sutton on China's global brand challenge (Ep. 116)

Listen "Tim Sutton on China's global brand challenge (Ep. 116)"

Episode Synopsis

Weber Shandwick EMEA chairman Tim Sutton rejoins the Echo Chamber to discuss the challenges facing Chinese companies as they seek to conquer foreign markets. Sutton also reviews Iceland's #TooCoolForPlastic campaign after it was named Best in Show at the 2018 SABRE Awards EMEA.